MACC Summer School: Is traditional media still relevant?
Do people still watch TV nowadays? Do we still listen to radio? Some people do. Some people don’t. The fact is, most of the time we turn to our smartphones where everything is online and within our reach; as in just reach your mobile phone. The form of media is different now, it metamorphosed into something new but it is still media and still has the same roles, to entertain, to educate, to inform and to persuade. Although we can see that traditional media and new media (social media) competing and more than often times contradicting with one another, we have to understand that each media has their own roles to play.
Where does Melaka, Malaysia World Heritage City fit in all these media frenzy? As media changes its form, a city changes too as it is seen as a changing organism instead of something static. Quoting from Charles Darwin who said “It’s not the strongest of the species that survives not the most intelligent that survives, it is the one that most adaptable to change.” Melaka city changes with time, but stays true to its past. Hence, Melaka is listed as one the cultural sites under the UNESCO’s World Heritage List.
With experiential learning in MACC Summer School, participants will walk through the past, present and future of this city and the role of traditional media and new media have on Melaka city. Participants of MACC Summer School get to learn how the city is seen through the eyes of social media and how the elements of culture and history of the city can lead to the application of game design elements. Want to know more? Register to MACC Summer School now.